10 Makeup Trends You Need to Know in 2025
As we dive into 2025, makeup trends continue to evolve, blending creativity with skincare innovation and a nod to bold, futuristic looks. Whether you're a makeup enthusiast, professional artist, or just looking to keep up with the latest in beauty, these 10 trends will shape the makeup world in 2025. Let’s explore what's hot this year!
10 Makeup Trends You Need to Know in 2025
As we dive into 2025, makeup trends continue to evolve, blending creativity with skincare innovation and a nod to bold, futuristic looks. Whether you're a makeup enthusiast, professional artist, or just looking to keep up with the latest in beauty, these 10 trends will shape the makeup world in 2025. Let’s explore what's hot this year!
1. Hyper-Realistic Skin
Gone are the days of heavy, cakey foundation. In 2025, skin is glowing, natural, and real. Makeup artists are focusing on achieving that perfect, flawless skin without the mask-like appearance. Expect lightweight, hydrating foundations and tinted moisturizers that give a skin-like finish, complemented by subtle highlighters and light-reflecting primers to enhance your natural complexion.
How to Try It:
Use a hydrating primer before foundation.
Choose a foundation with a light to medium coverage.
Focus on skin prep with moisturizers, serums, and oils to boost radiance.
Two of my current favorite products are Danessa Myricks Yummy Skin Primer and Rare Beauty Liquid Luminizer
2. Tech-Inspired Makeup
With tech evolving at rapid speeds, makeup is following suit. Think metallic finishes, holographic pigments, and makeup that changes under different lights (think: glowing under UV or black lights). Tech-inspired makeup, such as mood-changing lip colors or highlighters that shift in the light, will be a big part of beauty in 2025.
How to Try It:
Experiment with metallic eyeshadows or highlighters.
Look for lip products that change color based on temperature or pH.
Try using UV-reactive makeup for a futuristic vibe.
3. Pastel Power
Pastels aren’t just for spring—they’re taking over 2025. From pastel eyeliner to eyeshadows and blushes in soft hues like lavender, mint, and peach, this trend adds a pop of color without feeling too bold or overwhelming. It's a refreshing and fun way to play with color this year.
How to Try It:
Swap your classic eyeliner for pastel shades (lavender, baby pink, or mint green).
Dust a light pastel blush across the cheeks for a soft flush.
Use pastel eyeshadow as a liner or wash across the eyelids for a fresh look.
4. Dewy, Glossy Lips
Matte lips are taking a backseat in 2025 as glossy, hydrated lips dominate the scene. Whether it's a clear gloss or a tinted balm, the focus is on a fresh, healthy look with lips that shine with moisture and plumpness. Lip glosses that also provide hydration and lip care will be the go-to products this year.
How to Try It:
Choose a hydrating lip gloss or balm with a tint for a natural shine.
Opt for a lip oil for a plumper, fuller pout.
Keep your lips exfoliated and moisturized to enhance the glossy look.
6. No-Makeup Makeup with a Twist
The no-makeup makeup look continues to be a favorite, but in 2025, we’re adding a twist. Expect the classic soft, natural look with added emphasis on glowing skin and dewy finishes, but with creative pops like colored mascara or an unexpected glossy lid. It’s all about elevating the bare-faced look with a little something extra.
How to Try It:
Go for a minimal foundation with a hydrating finish.
Add a pop of color with subtle eyeshadow or mascara (think teal or coral).
Keep the lips neutral but add a glossy balm for hydration.
7. Minimalist Eye Makeup
Simplicity is key for eye makeup in 2025. Think soft, understated eyes with a focus on enhancing natural beauty. Subtle eyelash lifts, natural-looking brows, and a hint of shimmer will replace dramatic eye looks, making way for a refined, polished appearance.
How to Try It:
Use a clear brow gel to tame brows and create a fuller look.
Apply a light wash of shimmer eyeshadow on the lids.
Embrace a natural lash look with a clear mascara or lightweight coat of black.
8. Flushed Cheeks and Tinted Highlighters
In 2025, blush isn’t just for the apples of your cheeks. Blush is making a comeback in a big way, with flushed, youthful tones sweeping across the cheeks and even temples. Paired with tinted highlighters that offer a soft glow, this look is about healthy, fresh, and glowing skin.
How to Try It:
Use a cream or liquid blush for a natural, dewy flush.
Apply a tinted highlighter to the high points of your face for a glowing effect.
Try a blush that complements your skin tone—rosy pinks for fair skin, peachy hues for medium skin, and deep berry tones for darker skin.
9. Bold, Defined Brows
2025 is all about bold, well-defined brows that frame the face. Full, fluffy brows are still a favorite, but expect more emphasis on precision. Brow shaping products like pencils, gels, and pomades that create sharp, clean lines and fuller brows will continue to be popular.
How to Try It:
Use a brow pencil to define your arches and create natural hair-like strokes.
Set brows with a tinted gel for fullness and texture.
For a more dramatic look, go for a laminated brow effect that gives a lifted, full shape.
10. Sustainable Beauty
Sustainability continues to be an important theme in the beauty industry, and 2025 will see a rise in eco-friendly makeup products. From biodegradable packaging to clean beauty formulations, makeup artists and consumers alike are embracing sustainable beauty choices without compromising on performance.
How to Try It:
Opt for eco-friendly makeup brands and sustainable packaging.
Look for multi-purpose products (like lip and cheek tints) to reduce waste.
Invest in refillable products that you can reuse to minimize environmental impact.
Wrapping Up
Makeup in 2025 is about embracing natural beauty, expressing creativity, and being mindful of sustainability. Whether you're into bold, futuristic looks or more subtle, skin-focused styles, these trends offer something for everyone. As you experiment with new products and techniques, remember to have fun and let your unique style shine through!
Stay ahead of the curve and keep these trends in mind as you update your makeup routine this year. What trend are you most excited to try? Let me know in the comments below!
